The aim of the Final Major Project was to continue furthering the research gained from the dissertation, by creating a solution, whilst using all the necessary skills gained during the course. This module permits the opportunity to explore, define a specialised topic ideal for future career requirements. This is about taking an interest, researching and learning all there is to know about this market. 

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Throughout collaborations with other industry professionals, this improves communication skills, alongside team work, being able to write a brief for another professional in the market to create what you imagine. This allows for the work to be delivered as a coherent, fluent and commercially viable concept. 

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The brief itself was created and set by myself, establishing a realistic and time driven set of objectives, which was later negotiated with a tutor. Within this brief it outlined the creation of a full Business Plan, Marketing Plan, and two collaborations; one with an industry professional within the photography market, and a recent graphics graduate. 

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The intentions of the brief were to design and launch a new beauty range for M&S; branded PRIME. Hereby the consumer could now access a natural beauty range, now designed and packaged within all recycled materials. The concept also included a new in store layout, to engage with consumers within the inviting and relaxed department. The idea is to re-establish the M&S Beauty Department, encouraging and remarketing the department through a new product range and outstanding customer service by ensuring all employees obtain a huge knowledge base of the product range. The focus on sustainability then followed through into the store, whereby the consumer can recycle beauty product packaging in store; in return gaining 'green points' and long term a free item from the product range.  

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To fulfil this brief, a full business plan was created, including five years of start-up costs, profit and loss, and finally balance sheets. Moving on to create a Marketing Plan, whereby mock up's were created of the in store layout, and a small selection of the product range. Finally several mock up's of how the M&S Beauty section will look on the website and on social media.