The aim of the dissertation was to create an independent study based on a specialist subject of our choice. The written component consisted of an 8,000 word document, creating an insight of the chosen topic.

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Interested in the current recycling schemes used within fashion retail stores, this inspired the motion to move forward and investigate this sector of the fashion world. The piece investigated the impact government legislation and leading businesses had over the level of recycling currently being completed. Both primary and secondary research was collected and collaborated, including talking to industry professionals. These key findings were then analysed to make ideal market recommendations for the future progression of recycling in the fashion industry. 

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The aim was to investigate a small selection of high streets fashion stores, and to investigate how well they are currently working towards a better environment, alternatively looking at those companies that are achieving big ethics and sustainability goals. Alongside investigating consumer behaviour and attitudes towards the topic, collected throughout questionnaires and two focus groups, involving different aged participants and comparing their views and opinions through analysis.